Data-based advertising allows advertisers to:
Q: Data-based advertising allows advertisers to: or Q: With data-based advertising, marketers can: Tailor ads that are more interesting for a consumer Tailor ads that a user has requested via survey Tailor ads that are built specifically for a consumer Explanation: However, even though data-based advertising has advantages in terms of targeting and efficiency, it also raises issues over the safety of personal information and privacy. Within the ever-changing environment of digital marketing, one of the most important challenges is to find a way to strike a balance between successful advertising and preserving the privacy of users.